As a commentator and influencer, Aaron “Sig” Sigmond writes and speaks about male-positioned (often prestige) brands well before they hit the mainstream media and consumers. Sig, who coined the phrase, “Because Style Never Goes out of Fashion” as the tagline for his 1990’s men’s fashion periodical Dossier-For Everyman, is considered to be a true arbiter of good taste.
About SIGnature
As a commentator and influencer, Aaron "Sig" Sigmond writes and speaks about male-positioned (often prestige) brands well before they hit the mainstream media and consumers—including those selected below. Sig, who coined the phrase, "Because Style Never Goes out of Fashion" as the tagline for his 1990's men's fashion periodical Dossier—For Everyman, is considered to be a true arbiter of good taste.
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