Interesting Reading No. 16: The Economist “LVMH: The Empire of Desire”

While there are no startling revelations in The Economist June 2nd article “LVMH: The empire of desire,” other than perhaps the anecdotal quip on the forthcoming Louis Vuitton fragrance; nonetheless it is a solid read and a perfect concise take away on where LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury-goods group, currently stands.


About SIGnature

As a commentator and influencer, Aaron “Sig” Sigmond writes and speaks about male-positioned (often prestige) brands well before they hit the mainstream media and consumers—including those selected below. Sig, who coined the phrase, “Because Style Never Goes out of Fashion” as the tagline for his 1990’s men’s fashion periodical Dossier-For Everyman, is considered to be a true arbiter of good taste.
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