Luxe Digital Journal Launch + Exceptional Reading No. 1: MECHANICS OF STYLE

Taking bespoke media to a new level Mad Dash Press is thrilled to announce the launch of its latest collaboration: Mechanics of Style: A Digital Journal for the Modern Gentleman by Girard-Perregaux. A digital gateway to the good life, Mechanics of Style highlights all of the elements that make a one a modern gentleman: from bespoke suits and bench-made shoes to travel and culinary pursuits.

Launched in conjunction with the re-launch and reimagining of the primary Girard-Perregaux website (superbly envisioned by The Promotion Factory), which features a clean and more editorial look, and will play host to both  a collectors community, as well as Mechanics of Style—all of which makes the all-new Girard-Perregaux.com a dynamic and modern portal.

Aaron Sigmond, former Group Luxury Editor for Doubledown Media, publishers of Trader Monthly, Dealmaker and Private Air, edits Mechanics of Style; assisted by Kate Winick, whose work has appeared in Trump, Worth, Elite Traveler and on SocietePerrier.com, and Hodinkee.com. Contributors include: Nick Foulkes, Jack Forster and Nick Kolakowski.

Both sites are designed with high-end magazine aesthetic, with frequent updates and interactive features. Its new design will also be tailored to accommodate tablet and mobile technology: www.mechanicsofstyle.com + www.girard-perregaux.com.

About SIGnature

As a commentator and influencer, Aaron “Sig” Sigmond writes and speaks about male-positioned (often prestige) brands well before they hit the mainstream media and consumers—including those selected below. Sig, who coined the phrase, “Because Style Never Goes out of Fashion” as the tagline for his 1990’s men’s fashion periodical Dossier-For Everyman, is considered to be a true arbiter of good taste.
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