Taking bespoke media to a new level Mad Dash Press is thrilled to announce the launch of its latest collaboration: Mechanics of Style: A Digital Journal for the Modern Gentleman by Girard-Perregaux. A digital gateway to the good life, Mechanics of Style highlights all of the elements that make a one a modern gentleman: from bespoke suits and bench-made shoes to travel and culinary pursuits.

Launched in conjunction with the re-launch and reimagining of the primary Girard-Perregaux website (superbly envisioned by The Promotion Factory), which features a clean and more editorial look, and will play host to both  a collectors community, as well as Mechanics of Style—all of which makes the all-new Girard-Perregaux.com a dynamic and modern portal.

Aaron Sigmond, former Group Luxury Editor for Doubledown Media, publishers of Trader Monthly, Dealmaker and Private Air, edits Mechanics of Style; assisted by Kate Winick, whose work has appeared in Trump, Worth, Elite Traveler and on SocietePerrier.com, and Hodinkee.com. Contributors include: Nick Foulkes, Jack Forster and Nick Kolakowski.

Both sites are designed with high-end magazine aesthetic, with frequent updates and interactive features. Its new design will also be tailored to accommodate tablet and mobile technology: www.mechanicsofstyle.com + www.girard-perregaux.com.