The best issue of Autoweek I ever worked on? Possibly. Certainly the most akin to the other projects and topics I tackle. In the current “Bespoke Issue” cover boy + Fiat scion Lapo Elkann headlines as Autoweek takes a closer look at the Ferrari “Tailor-made” program, an initiative Mr. Elkann launched Q4 last year. As Autoweek summarized in its Dec 6, 2011 issue, “The Ferrari personalization program is broken down into three groups:
- Scuderia: which emphasizes the company’s motorsports history.
- Classica: which offers a modern interpretation of vintage Ferrari styling.
- Inedita: which introduces an element of experimentation and innovation to the styling.”
However, even since then the Tailor-made program has grown. Also in the Bespoke Issue is yours truly’s take on custom luxury of yesteryear (click image left.) The Bespoke Issue in mailboxes and on iPads today.